- Situation
- Schools wanted the programme but had no budget.
- Choice
- Sell to municipalities, which do have budget for school dropout, and reach schools through them.
- What happened
- 6 partner organisations and 500+ students. Lesson: budget alone does not make a channel. Municipalities decide slowly for a startup our size.
Luukvan der Poel
I'm Luuk, 23. I started as a founder and learned strategy by doing it: choosing who you build for, what you say and what you test. This site shows the choices I made and what came of them.
- 6partner organisations at UPYourself
- 6clients at Plekk
- MScMarketing, won the strategy seminar
- 300+users on a freeride app
Available. Breda, remote or further away.
The choices
four projects, what I decided and what came of it- Situation
- Every web builder sells a nice website. Business owners want customers.
- Choice
- Position Plekk on growth, with an offer that pays on results and a guarantee instead of a quote.
- What happened
- 9 sites for 6 clients through cold email. The performance offer is being tested now.
- Situation
- Fatmap shut down after Strava bought it. Freeriders had no good 3D map left.
- Choice
- Free for freeriders first, then approach resorts as the paying side.
- What happened
- Over 300 users found the map through SEO and events. The resort talks fell through. Now a hobby project.
- Situation
- The whole product was designed around social skills at home.
- Choice
- After interviews with parents we scrapped the concept. Almost nobody lost sleep over social skills. Everyone was at the kitchen table in the evening with maths and reading. Rebuilt as a tutor for maths, reading and language.
- What happened
- Pre-launch, no users yet. What we did get: the difference between building what we liked and building what parents pay for.
Outside work
snowboarding, splitboarding, surfing, boxing, motorbiking, road cycling, hiking, travel
Contact
I'm looking for a place where I can combine strategy and building. Breda, remote or further away. Send me a message.